Sadie and her brother had been listening to some Saturday morning radio shows one wintry morning when Mom asked them to please go get into the car so they could go with her to the grocery story. While waiting for a few minutes in the back seat of the car while the car warmed up, she and her brother pulled the woolen car blanket over their legs.
Mom drove towards the grocery story until she slowed down behind a big delivery van in front of her. As the van started to turn on to another street, Sadie pinched her nose as she smelled the plume of black smoke spewing from the tailpipe under the van.
When she saw the red, yellow and blue balloons painted on the side of the the vehicle, she said excitedly, "Mommy, can we get that kind of bread when we go to the store?"
Her Mom thought to herself, "I wonder when they will stop telling the children to ask their Moms to buy that bread because it helps them 'build strong bodies eight ways'."
Marketing! Aimed at the ones we love.
ReplyDeleteGood six !!
DeleteI remember Sunbeam Bread!
ReplyDeleteWasn't it also the bread that always tore evenly (well, because it was 'batter-whipped', of course!)
Fun Six
That could be. I honestly don't remember. And yes, of course, that had to be the reason. No doubt about it.
DeleteGlad you enjoyed my SSS.
Target marketing. *sigh*
ReplyDeleteI remember Sunbeam and Wonder breads. Can't believe we all ate that stuff! LOL
Boy did they ever. Although the target marketing is done differently now, it is still there and even more devious.
DeleteI especially like the clue in the last sentence "I wonder" Nicely done! I grew up eating Wonder Bread :)
ReplyDeleteWow, I never knew about car blankets!
This was a very nice trip down memory lane.
Thanks, it was a clue purposely placed in case someone didn't remember this bread,
DeleteThe car blankets of that time frame were usually made of wool and fringed. Sometimes they were called camp blankets or stadium blankets.
I seem to be the only one around here who's not heard of this bread, I Wonder why? Did I miss anything?
ReplyDeleteClick to visit Keith's Ramblings
I don't know if it was the case back then for products to be named a different name in certain parts of the nation and world. If you have ever eaten any kind of white balloon bread, it was probably similar.
DeleteWonder bread is still around. No more commercials because white bread gets such a bad rap today. When I was sick last week, the toast I had was white bread because the multigrain stuff can be tough on your stomach. Funny how the little girl forgot all about the exhaust smell when she saw those red, yellow and blue balloons. The making of a culture by the advertising world!
ReplyDeleteThat is so true. When one isn't feeling well, I think that the multigrain breads and cereals can be a problem to digest.
DeleteWonder bread was off the market for about a year when the company went through bankruptcy and was bought by another company, but you are right, Wonder Bread is back on the shelves.
Advertising certainly does manipulate the minds of the population. Thanks to remotes, it is much easier to quickly change the channel or mute it when commercials interrupt a program.
Ah, the marketing toward children is relentless.
ReplyDeleteEven though the marketing was just toward the little children as they listened to a Saturday morning radio show, it became so much more visual and seemingly direct once those same children had access to the shows as they began showing on TV.
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